Search Engine Optimization and Link Building

I am employed by from an online marketing firm, so I would like to think that I know a bit about web marketing. You almost certainly came here to learn a bit about how you can use web marketing to increase traffic for your company. While I don’t feel that a short article is the right place to cover too much, I can at least tell you a few things so you know what to look for.

So, would you like to get on first page of Google? Not just for your name, of course, but for whatever it is your business does. Well, the sad fact is, we all want that. Getting your page there is a process called search engine optimization, sometimes called SEO. It is a complex process, but really it’s about tweaking the content on your website while working to get people to link to you.

You probably have already heard about social media marketing, so I’ll leave this section short. Basically, you want to get a large number people to like your page on Facebook and then convert them into customers. Getting people is usually accomplished through of Facebook ads, and the conversion is best accomplished by engaging your fans with enticing, exciting content like sales, surveys, questions, or contests.

Of course, one of the backbones of web marketing is website design. Getting people to check you out is meaningless if they don’t have anything good to see, they’re not going to buy anything! Be certain that your site is pretty, follows web protocol and, most importantly is easy to navigate. Nobody wants to take the effort to slog through a difficult website, so make sure that it’s clean and clear.

Finally, you should be working to get your website listed as many places as possible. Not only will this aid you with SEO, it’s great for getting people to come to you. Are there any professional organizations that you can join? Are there any Wikipedia pages you can edit to include yourself (only if it makes sense, of course)? Are there places where you feel that your customers like to hang out? Make sure that your website is there!

Search Engine Optimisation

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Social media in the twenty first century has advanced rapidly. Since 2003 the social media world has grown to circle the whole of the globe, and essentially every part of it is on a social media website save a few countries such as North Korea, Somalia, and maybe Cuba but soon that might change. So what exactly does that mean for business? Why social media? Why use a social media agency?

Well if you gander at how many people there are on any given social media agency such as Facebook, or Twitter it’s pretty fine why your organization should be on one of these websites. The statistics of these firms are pretty clear, as of 2011 Twitter boasts around 200 million individual users (of course rounded up) and Facebook had more than 800 million active users. Those numbers alone are pretty impressive.

Here’s the deal with Twitter. 119 million Twitter accounts follow one or more other accounts, 85 million accounts with one or more followers as well. There are 56 million TWitter accounts following no other accounts, and 90 million Twitter accounts with no followers. All of these numbers are as of April 1, 2011. It’s now halfway into January of 2012. Those numbers are sure to have adapted, probably expanded over that time frame. And though the number of people who have no followers, and or are following nobody might be large is doesn’t speak to the truth of immediacy of following people on Twitter.

Facebook of course boasts a different story because Facebook brags over 800 million active users world wide. That number is advancing by the day as well. According to Facebook’s own statistics page more than 50% of active users log onto Facebook in any given day, and the average user has 130 friends. There are more than 900 million objects that people interact with (pages, groups, events and community pages) and the typical user is attached to 80 community pages, groups, and events. As well there are more than 70 individual languages available on the site, and more than 75% of users are outside of the United States.

With those numbers presented to you it’s honestly a no brainer as far as why your company should assent to using social media to outreach to potential consumers. There are hundreds of millions of users on both Twitter and Facebook, and those numbers are more than likely going to grow over the next few years. Fairly soon half of the population of humanity is going to be on a social media website. The future of marketing is changing, and as a company it’s time to change with the times.

Search Engine Marketing

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